What it is: Avlon Affirm Dry & Itchy Scalp Normalizing Shampoo insures that just-relaxed hair has returned to the normal pH range. It deeply cleanses hair while eliminating flakiness. Features a color indicator to confirm removal of all traces of relaxer creme. What it does: Works with the Affirm Dry & Itchy Scalp Relaxer to: -Reduce visible dandruff. -Actively relieve dry and itchy scalp conditions Color indicator helps stylists to determine when hair is neutralized. Lather turns from pink to white when normalization is complete. Produces a rich lather to effectively cleanse and remove all traces of relaxer creme. Helps re-align and close cuticles. What else you need to know: Avlon Affirm Dry & Itchy Scalp Normalizing Shampoo protects against dryness which is a major cause of itchiness. With regular use, Avlon helps prevent flaky scalps, leaving hair and scalp in a healthy looking condition.